Inspired by the concept of dressing little girls up as mini versions of their mothers, Singaporean label In Good Company (IGC) is releasing its fourth collection for its Mini Me line. The capsule features bold graphic details alongside a jolly colour palette, offering sartorial clothing for fashion-forward girls aged 3 to 8 years old.
Truly embodying the concept of ‘Mini Me’, the collection replicates details found in the womenswear range, featuring biker chic zipped jackets, frilled and asymmetrical dress, geometrically cut t-shirts and many more, enabling fashionable mother/daughter duos to take on any occasion.
Alongside vibrant blues, pinks, yellows and greens, a monochromatic colour scheme takes center stage of the ensembles. The collection is saturated with doodle-like squiggle prints from illustrator/artist KUANTH, capturing a vivid essence of youth and playfulness whilst injecting a fresh and funky feel to the pieces.
On top of the effortlessly blasé designs, the frocks epitomise easy-to-care and comfortable clothing, utilising fabrications made from natural fibers such as waxed cotton linen, cotton jersey and cotton pique.
Prices range from SGD $69 – $189 (approximately RM177 to RM483). For more information, check out IGC’s e-store. The capsule collection will also be available at TANGS Orchard and Kids21 from 15 August onwards.
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By Amanda Ong
Image Credit: In Good Company
