We cover not only the latest news, but host diverse stories about parenthood in Malaysia; whether it is culture, the arts, travel and things to do – we are on the pulse of what is happening in Klang Valley and beyond.

We provide our content for free, and for everyone to read. We believe that we could best support our community by providing meaningful and impactful information, through our articles published on our website, our social media platforms and through our emails to our dedicated subscribers. Find out who we are and what we stand for here.

Revenue from advertising allows us to continue to explore content that is of interest to our community. When it comes to advertising, there is a strict policy to separate editorial and advertising content. Paid editorial content is created by our editorial team, and clearly labeled when they appear on our pages as a sponsored post. With sponsored content, the content may include specific claims about the brand or product from the advertiser.

Giveaways and contests may be sponsored by an advertiser or partner but they are not, and should not be considered as endorsements. While we welcome gifts, services and experiences, editorial coverage is not guaranteed. However, if we do report, we will ensure that coverage is independent and unbiased, as well as disclose that the access was received at no cost to the team.