Still on the hunt for the loveliest baju kurungs or interested to try on contemporary designs and cool prints for Raya? Check out these brands for some fantastic options; including sedondon and mix-and-match outfits for the whole family!
For the Stylish Mama
Coined ‘Regal Raya’, Larney showcases a classy and sophisticated collection fit for a queen. Their use of fabrics, like satin silk, embroidery and prints, such as ikat on their beloved kurung Pahang, keep things looking fresh. Apart from that, their flattering pleated pieces and caftan selections come in lustrous royal shades too.
Price range: RM249 to RM859
Melding contemporary style with traditional and nostalgic vibes, Zaraks takes the sedondon game up a notch. The collection is versatile, made for comfort, and can be worn as separates. Think scalloped hemlines, clean-cuts, and abstract motifs for ladies and smart kurta, samping, and buttoned down batik shirts for men.
Price range: RM119 to RM149
Poplook needs no introduction, its presence throughout the years making it a go-to label for many. This Raya, the brand releases a total of 6 beautiful collections for fashion-forward mamas to pick from. From their beautiful Bintang collection, featuring delicate hand-beading and embellishments on soft, drapey jacquard chiffon, to the fun femininity and intricate details of their Manis collection, as well as the affordable luxury of their RM149 Print Chiffon Kurung Sets and RM189 Print Viscose Kurung Sets, there’s plenty to fall in love with. Keep an eye out for their lovely mother-and-daughter matching sets too, making it a perfectly fashionable family affair this year!
Price range: Starting from RM35 for a blouse
Founded by local fashionista Dahlia Nadirah, Gempikat brings forward classics named ‘Newstalgia’ to the table. Pair an oversized kurung top with a batik pareo for a look that’s relaxed, yet polished. Browse through Gempikat’s website for other modest choices, like their ‘Kasma’ dress, a balloon sleeved maxi-dress with an adjustable slit, or their ready-stocked baju kurung series.
Price range: RM99 to RM198
5. Thea KL
Youthful, pastel-coloured, and feminine kebaya sets and tops abound at Thea KL! Fans of peekaboo lace on sleeves and shoulders, including embroidery accents, will swoon over their #TheaEid23 collection. Thanks to the label’s rising popularity, we recommend that you get your orders in fast! Prefer to shop at a physical store? Plan a visit to their newly opened boutique at Lot 3A, Level 1, Bangsar Village II.
Price range: RM149 to RM449
Designed for Zalora, Maslea launches ‘Permata Jiwa’, a 46-piece collection inspired by the 80’s retro era, with balik kampung feels. Once you pick your baju kurung or kebaya, complete your outfit with the ‘Selendang Biku Mak Yah’ (textured chiffon with gold embroidery shawl) plus a pair of pearl studs, and you will look demure as can be.
Price range: RM119 to RM249
In collaboration with Zalora, Lubna presents #LunaRonaRaya — a collection filled with earthy and muted shades, balloon and flared sleeves, dainty prints, cheeky ruffles, and peplum (including waist-cinching) details. It’s also wonderful to know they have selections for plus-sizes, children, and ‘Lubna Homme’ for men.
Price range: RM25.25 to RM335
Get affordable, stylish, and ready-stocked baju kurung and kebaya at KurungLab. Ranging from the classic baju kurung, kurung Kedah, to modern kurung or caftan, the label is proud to carry 100% hand-painted batik ensembles and caters for sizes XXS through XXL for selected styles, all year round.
Price range: Starting from RM70
Versatility and sophistication in one, Whimsigirl continues to personify ‘the everyday girl’ and has debuted coveted wearables. Spark your sartorial inspiration with Eid Girl: Luar Biasa, designed to leave you feeling nothing short of ordinary!
Price range: Starting from RM98
Locka has charming sets which can be worn from day to night; perfect for when you hit the buffet line too! Loose-fitted yet attractive, the tunic top and flare skirt combo is a refreshing take on the two-piece. A simple but standout kurung design is their ‘Walinong Sari Kurung’ (RM429) which comes in light blue, fern green, and off-white. It is an elegant set adorned with neat embroidery and can be worn to the office too.
Price range: RM136 to RM449 for sets
11. Rizman Ruzaini
Stand tall and poised in Rizman Ruzaini’s Raya 2023 collection inspired by traditional styles like the kurung Pahang. Besides the complementing cut for curves, the use of solid colours makes one look sharp and sleek. In terms of material, poly gabardine holds well, does not easily wrinkle, yet feels comfortable to the skin. The perfect choice for the hostess of the day, we say!
Price range: Starting from RM299
Led by uniqueness and variety, #PetraLebaran2023 has revealed over 40 chic designs to choose from. Select a vibrant side peplum kurung or one with an accompanying shawl for a dramatic effect. Kudos to the brand for working on suitable silhouettes and prints for plus size fashionistas too! Check out their latest collaboration, Petra x Mis Claire for more information.
Price range: Starting from RM199
Sweet floral prints and romantic shades radiate in Mimpikita’s Vol.1 of ‘Setia’, M.Kita Raya 2023 release. ‘Setia’ celebrates the love and bond between loved ones and remembering your roots. Channel “old school glam meets quirky lass” vibes with a biased cut kurung, a pair of chunky heels, and tie a voile scarf on, or play it down with your favourite rhinestone sandals or preppy Mary Janes for a fun day of hanging out with your besties.
Price range: Starting from RM319 for sets and RM89 for scarves
Formerly known as WNS Studio, Saoi has embarked on a modern twist for regular wear, including traditional attire. Their take on the baju kurung is minimalist yet dressy, specialising in embroidered sets in their newly launched ‘Kebun Kecil’ series.
Price range: RM169 to RM329
It’s back to the roots for Nuria this year, with the Irama & Lagu Raya Collection encompassing customer-favourite cuts from past collections. New additions with monochromatic shades have been added to their signature pastel and bold numbers, bringing colours, materials and cuts together for timeless, elegant pieces.
Price range: RM169 to 589
Thinking about having something custom-made for this season? Here are our top luxe picks!
15. Alia Bastamam
Count on Alia Bastamam to create designs with captivating pleats, asymmetrical designs, and stunning outlines. Both her custom and ready-to-wear creations are made to turn heads, making you the belle of the ball at the next open house gathering. Look forward to exuding goddess-confidence wrapped in dreamy and rich tones like maroon, silky ivory, gunmetal, emerald and mauve this Raya!
Price range: Starting from RM1, 200 (Eid 2023, Alia Bastamam collection) and starting from RM420 (‘Forever’ Raya 2023, Alia B. collection)
Yadotsa is proud to present ‘Floraison Bespoke Raya 2023’— a bespoke and made-to-measure collection filled with floral prints. The fashion line also launched ‘Fleurir’ (which means ‘to flower’ or ‘to blossom/to bloom’), inspired by organic shapes and patterns found in flora and fauna. Think hand-drawn florals, sensual tones like sage green and light mauve, and not-so-ordinary hemlines.
Price: Contact boutique for pricing details
‘Fits for the Family
Dressing up as a family is a whole lot of fun and serves as a precious core memory!
17. Petit Moi
Never tire of being matchy-matchy with your mini-me; especially when you are both dressed in Petit Moi! With simple yet tasteful choices, it is all in the details, cuts, and colours. This year’s Eid, For You range is made specially for the whole family; also great as a wardrobe staple beyond Eid to help you stay très chic all the way! Sizes available are from 9 months to 12 years old for selected styles.
Price range: RM159 to RM389
Gather your family and dress up for that photo op. Add a pop of colour, like bright fuchsia, or choose a bold motif for your clan. POKOKS never fails to have something for each member of the family; such a great game-changer of a label for #teamsedondon.
Price range: RM39 to RM139
19. Umbi Kids
It’s hard not to smile or giggle when you’re wearing colours and fun prints with your favourite people! Umbi Kids taps into your inner child and gets you excited as you get ready to celebrate the festivities with your little ones. Not only do the garments look great, but they’re top-quality too! Made from cooling and breathable materials, like linen and cotton blend, these ‘fits are good for your little one’s skin as well.
Price range: RM92 to RM139
20. Kenit Kid
The brand was kickstarted by a mother, and she sure knows best! Designed with the intention of having comfortable wearables for the entire family, Kenit Kid also has pregnancy-friendly and nursing-friendly styles at hand. All orders come packed in a box or tote, making it a great gift option this Ramadan.
Price range: RM130 to RM345
Beautiful clothes have the ability to change one’s mood and encourage us to feel special, confident, and joyful. ChinonetKita aims to make one feel remarkable and proud of their creations. For little boys, the clean-cut ‘Ari’ set will bring out their inner dapper gentleman – and darling little girls will surely feel like a princess in the label’s ‘Diani’ shantung set. Get your cameras ready for some cute poses!
Price range: RM119.90 to RM229.90
Recognised as a brand that cares about preserving heritage, with authentic Malaysian handcrafted batik clothes and accessories, Ayayu has made quite a name for itself. Each piece made is unique to its owner and is meaningful, as the brand engages talented individuals such as youths, single-mothers, and homemakers to produce locally in an effort to bless them with a chance to earn extra income and expand their creativity and skills.
Price range: RM185 to RM195 (for baju kurung for toddlers)
23. Sueka Sueka
Outfit repeaters shall not be deemed uncool! Besides shopping for your Raya look, check out styles that you and your family can double up as workwear or daily staples. Sustainable fashion is the key, and Sueka Sueka gives you just that. The modern kurung inspired by the Korean hanbok for girls can be worn together or as separates; making it a value buy. The A-line cut lets little ones have a bit more freedom when they run and move; brilliant for long days of entertaining the family at home.
Price range: RM89 to RM379
Do tag us in your Raya OOTD snaps at #makchicRaya2023 – we’d love to see your outfits. Keep watching this space for further updates to our list, once further information on more upcoming Raya collections is released -Selamat Hari Raya, #makchicmumsquad!
By Amanda Sura
Amanda is a freelance writer, aspiring businesswoman, and mother of two. She’s a proud Sarawakian who hails from Kuching. Apart from writing, she loves mixing natural body scrubs and foot soaks with her business partner for their small business, Suravont.
Photos are taken from the respective brands’ websites, press releases, and social media pages. For more details and prices, please contact the online stores and boutiques. Watch this space, as we’ll be updating this list with more Raya collections, once further information has been released!