For the very first time, McDonald’s will be hosting a nationwide campaign to promote reading in Malaysia and everyone is invited. Each Happy Meal will come with a story book, with titles such as The Magic School Bus by Scholastics and Watch Me Grow by DK Publishing. This campaign involves 50 family restaurants and 10 flagship family restaurants across Malaysia.
To encourage kids’ participation in this campaign, McDonald’s in collaboration with Scholastics, every McDonald family flagship store will have thematically dressed staff according to the characters in the books for most of November. There will also be exciting story telling sessions carried out by Ronald McDonald himself introducing some of his favourite books such as The Lion & the Mouse, The Pumpkin & the Witch, The Piped Piper and The Boy Who Cried Wolf.
There will also be a costume competition where kids can dress up as their favourite character from the Happy Meal book series, and a story telling competition will take place for kids from the ages 7 – 10 years old. Kids’ are welcome to participate and win gift certificates alongside book sets.
In Kuala Lumpur, these locations include the family outlets in Rawang, Kota Damansara and Bandar Puteri Puchong during the 8th of November and 16th of November only. The rest of the locations have been set in Kuching, Johor Baru, KK, Terengganu and Kelantan.
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Image credit: McDonald’s Malaysia
