Children are fast learners, and adapt very quickly to new experiences. Many moms are aware that being overprotective of their children can actually do more harm than good, but many choose to overlook this. Wanting to change mothers’ perception on how some outdoor activities are dangerous, leading formulated milk powder company Friso Gold has introduced the Say Yes to Experiences campaign.
“Instead of worrying about children falling sick during outdoor experiences, parents can strengthen their children’s natural body resistance as 80% of our inborn immunity is in the digestive system. Maintaining a strong digestive system is the best natural defence against infection.” says Consultant Paediatrician Dr. Khoo Paik Choo.
To take part in the campaign, just follow this 3 simple steps:
1. Log onto www.frisogold.com.my/yestoexperiences
2. Pick a suggested idea and recreate the experiences together with your child
3. Submit a photo of your experience to gain points and redeem exclusive rewards instantly
To encourage participations, Friso Gold also did The Yes Experiment on two working moms – Low Ngai Yuen and Liz Yahaya. Follow their journeys, and you will have no more excuse to not let your children play under the rain or cycle alone.
For more information, check out Friso Gold Malaysia Facebook Page.
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Image credit: Friso Gold
