Ronald McDonald, that affable ambassador of the McDonald’s chain since 1966, is getting a fresh new look as he sets off on a global mission to rally people through inspiring events.
After the successful global relaunch in April, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag.
He will also be swapping his yellow one-piece jumpsuit for yellow cargo pants and a vest, accompanied by a red-and-white striped rugby shirt. For special occasions, he will be sporting a whimsical new red blazer with the Golden Arches on the front pocket and his well-recognized signature on the back, and a special bowtie to complete the look.
“Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, Senior Vice President, Global Relationship Officer. “Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant.”
Check out these pictures from the winter wonderland event on June 14 & 15 at One Utama:
