According to the Johnson’s Global Bath Time, Malaysian moms typically bath their children 14 times a week but tend to spend less time during bath, compared to global standard of 20 minutes. As part of its So Much More campaign, the brand is inviting Malaysian moms to promise five minutes more to get creative and intimate with their babies.
Play with bubbles to develop your baby’s hand-eye coordination, sing songs to stimulate parts of the brain responsible for memory or massage to improve your baby’s sleep quality – there are so many ways to bond with your little one during bath time.
For every promise made, RM0.50 will be donated to Operation Smile, a not-for-profit organisation that provides reconstructive facial surgery for children born with cleft lips and cleft pallet. The brand is committed to donating up to RM100,000.
Moms can make a promise via www.johnsonsbaby.com.my.
