With the month of Ramadan inching closer, it also means the preparations for Hari Raya are in full swing! From classic, ready-to-wear sets, to fashionable bespoke options, here are some great labels you can pick from for your 2024 Raya outfits:
For Fashion-Forward Mamas
1. Mimpikita (Kita & Co)
Welcome the ‘Nostalgia Raya’ collection by Mimpikita and Kita & Co with a smile. Bringing back traditional fits and flair, the label introduces well-loved sets with long, airy kurung tops matched with back-pleated skirts and lace kurung combos which will be comfortable for all-day wear; especially when it’s a whole day of hosting and catching up with your friends and family. The delicate embroidery elements and floral motifs are impeccable, with a lovely nod to our heritage and childhood memories.
2. Petit Moi
Chic and charming choices from Petit Moi will sweeten your Raya celebrations, thanks to their tasteful use of whimsical prints, gathered long sleeves, and ruffled shoulder finishing. Simplicity at its finest, the printed cotton ‘Iris’ kurung in twilight can be worn as a set or separately; making it a modest wardrobe must-have. Complete your look by adding a maxi satin bow in your hair, or a sleek and tidy low bun.
3. Yadotsa
Yadotsa presents ‘Jahwar’, a captivating and lush bespoke collection this Raya 2024. ‘Jahwar’ originates from an Arabic word that means ‘precious’, ‘opulent’, or ‘essence’ – and this is showcased through their made-to-measure collection, filled with beautiful intertwined floral gemstone motifs with embroidered work, including lace and beadwork. Bookings are essential to view the collection in-store. Apart from their bespoke collection, Yadotsa has also released a ready-to-wear range on Zalora called ‘Bloom with Grace’.
4. Nuria
Glide in delight wearing a sequinned two-piece, beaded bolero, or metallic jersey rose gold kaftan by Nuria. ‘More, Amor Raya 2024’ seeks to represent the love for the little details in life; finding joy in pausing, stopping to smell and admire the flowers, being present, and fully immersed in experiential moments. Pair your statement piece from this brand with silver or gold jewellery for some added ‘oomph’.
5. NH by Nurita Harith
Flowy, silky fabrics in dusty soft shades and exquisite jewel tones make up most of the NH by Nurita Harith collection. The use of peekaboo lace, drapes, pleats, and flattering necklines keep the pieces looking dreamy and ladylike; perfect for a family reunion dinner or portrait session.
6. Alia B. RTW
Her eponymous line, Alia Bastamam is a crowd favourite, and with the release of ‘Cinema’ for Alia B. RTW Raya 2024, it’s a delight to see Alia’s signature silhouettes, wraps, and drapery work unfold. Regal colourways, like burgundy and dark emerald, plus polished cuts, such as the fit and flare ‘Margot’ pantsuit in ecru, will give an air of elegance and sophistication to the wearer.
7. Innai Red
‘Golden Hour’ by Innai Red is a highly anticipated modern-feminine range that is enchanting from ideation to creation. Romantic and luxurious, look forward to seeing something different for each bespoke garment, such as the use of leaf-shaped embroidery, guipure lace trimmings, lace-trimmed bells sleeves, and exquisite embellishments.
8. Gempikat
Gempikat’s ‘Ikat Rapat’ collection consists of traditional Malay cuts and styles, calling for a demure and classical overall look. The collection evokes the feeling of nostalgia and sweet memories. Made from polyester, the ‘Gemalai Belai Set in Polka’ is great for busy prep hours in the kitchen, to welcoming your loved ones at the door. It’s one-size-fits-all and wrinkle-free; totally wearable even after the festive season is over!
9. Whimsigirl
It is all in the details for Whimsigirl’s first drop of ‘(Wo)manifesto’ — a minimalist yet sophisticated collection for the fashion maven. Try on a crisp linen kebaya lined with playful ruffled hemlines, or pleasant kurung set with attractive eyelet sleeves and a knot skirt; you’ll be the belle of the ball for sure!
10. Maslea
Maslea takes you on a journey back to the good old days with ‘Detik Mekar’. Covet long kurung tops with floral prints? Maslea’s got it. Matching sets for mummy and daughter (0 to 12 years old) are also available, making it a great choice for family photo sessions, or simply dressing up on the first day of Raya to celebrate and create core memory moments together.
11. Hani Mokhta
Having a muse like Aishah Sinclair, it is no surprise that their ‘Primadonna’ collection exudes confidence, taste, and a certain je ne sais quoi, similar to that of Aishah’s. Vibrant colourways, like sky and cerise, are included in the collection, along with prints galore – plus gorgeous detailing, like eyelet lace ensembles. Definitely a snazzy collection to wear and keep! Pro tip: it is essential to make an appointment to visit the showroom to avoid disappointment.
12. Hanya
Don a pretty and tailored look with Hanya’s ‘Nyla’ 3D floral textured jacquard peplum top and skirt, and get ready to receive many compliments. The waist pleats accentuate and flatter most body types, and conceals a heavy belly well; what a wonderful confidence booster! Take note that shipping for orders starts from 10th March 2024 onwards, so plan your purchases stat, ladies.
13. Hydef The Label
Debuting its first Eid collection, Hydef The Label launches a pre-order collection, featuring standout and unique Kedahan-style garments in stylish colours and fabrics. The brand caters to size S to XL in limited quantities. Versatile and playful, the cut-out kurung Kedah top (own camisole insert required) can be restyled with jeans and a wrap-around sarong can be worn with a neutral-coloured blouse for casual days out with the clan. Ready-stocked cotton blend abayas are also available for those who prefer more coverage.
14. Misslilyshop
Host in style with a feminine yet modest dress. Made with 100% Indian cotton, the ‘Sonia’ long dress by Misslilyshop is decorated with hand-block prints giving it a bold and authentic look. Another style to try is the lovely ‘Haura Dolls Kurung Set’; a collection of balloon sleeved kurung sets in cotton-candy colours like pink, white, eggnog, and cornflower blue.
15. Afiq M
The clever use of polka dots, tulle drapes, and pleated skirt on the ‘Jiwa’ dress by Afiq M is stunning and provides a classy ‘baju kurung effect’. Exude contemporary vibes with the monochrome polka dot kurung set with a matching shawl, or an organza and lace kebarung paired with a custom print sarong and shawl, available in lilac or noir. Très chic!
16. Thea KL
Taking a leaf from traditional designs and injecting a dose of freshness (such as colourway selections, fabric types, and modern cuts like drop shoulder or straight cuts), Thea KL always hits the fashion spot. Be spoiled for choice at their physical store, located at Bangsar Village II, and try your selections in person as the sizing may differ for various designs.
17. Bayu Somerset
Whimsical and vibrant, Bayu Somerset takes wearing colours up a notch with the launch of Bayu Somerset x Arinaazh. By choosing to team up with local illustrator, Arinaazh, expect to see vivid bishop sleeve kurungs, lapel kebayas, and an adjustable trapeze maxi dress for the everyday woman – along with a cute mini-me collection!
18. Saoi
Saoi launches ‘Memoir 90’an’; giving an ode to the 90’s glam fashion era. Go retro and layer up those pearl necklaces and style up the hair buns or high ponytails with silk square scarves; wearing an oversized kebaya silhouette with a chelsea collar. Besides apparels, the brand also sells adorable leather kitten heels and ballet flats in gorgeous colours, like sweet pink, navy blue, moss green, and cinnamon brown.
19. Tom Abang Saufi
Add a bit of Sarawakian panache in your wardrobe with something from Tom Abang Saufi. Coined, ‘Senang In Style’, the collection embodies the heritage chicness from the designer’s beloved hometown. From soft poly-blend kaftans, to a fitted three-piece set (jacket, inner, and wrap sarong), each piece is created to turn heads without having to over-accessorise.
20. Rimbun KL
Channel your inner Gadis Kretek (Cigarette Girl) with Rimbun KL’s ivory or noir Gadis Kretek-inspired kebaya top and sarong. Pick a statement bloom brooch and add a glossy red lippie to complete the alluring look. Prefer to have shorter sleeves to beat the heat? Pick the short sleeve kebaya top, and wear it with a pareo or culottes for that semi-formal look.
21. Zalia
Zalia’s East-meets-West ‘Her Majesty’ collection carries graceful and timeless pieces, such as their upgraded and iconic embroidered jacquard lace kurung Kedah, plus relaxed fit kebarung sets. Apart from the quintessential options, there’s also the embroidered top with skirt set; good for minimalists who would love to try on something a little dressier this season! Love what you see? Hurry and nab your favourites while stocks last, because no restocks will be available once the items are sold out.
22. FM by Fuzana Mokhtaza
Ah, a breath of fresh air from FM by Fuzana Mokhtaza! Check out ‘Juita’, a floral watercolour printed set, featuring cascading layers from its peplum-inspired top and skirt. Crafted from breathable printed linen georgette, the outfit is available in two shades; ‘ Botanical Green’ or ‘Azure Blue’. Prefer something in a solid colour? ‘Citra’ in red makes a wonderful choice and can be worn separately too.
23. Calaqisya
Fans of subtle and practical styles will love what Calaqisya has to offer. Breastfeeding mothers will appreciate the buttoned-down tops which look fabulous, as well as functional. Give your outfit a nice colour boost by playing mix and match with the array of coloured puffed sleeved tops and flared skirts. Don’t miss out on their latest odourless and lightweight prayer veils too!
Fashionable ‘Fits for the Whole Fam
24. Asas Studio
Inspired by strong family ties and unity, Asas Studios launches a fashionable and tasteful collection, filled with muted hues, lovely silhouettes, and the use of lightweight, breathable, and soft material for the entire family. Love being original? Why not put your own spin on the looks by adding your favourite brooches or belt!
25. Pokoks Kids
Here’s one for the entire family that will take your sedondon game up a level (or two). With great quality and an awesome price point, Pokoks Kids will not disappoint with their hybrid cotton linen selections. Ready-made garments for men and women run from size XS to XXL, kids (one year old to 12 years old) and babies (three months to 18 months). Unsure about which colour or prints to choose? Browse through their website, and use the handy colour finder feature.
Make your own! The Rasa Cinta collection allows you to purchase the in-house designed fabric on its own. You can buy as much as you like and it is sold in 1 metre (x quantity.)
26. Lubna
From fun family sets, to individual outfits, Lubna showcases an impressive #OnceUponALubna collection and campaign with over 184 designs to select from! Rock the gingham or polka dot set for a modern take, or go ‘flower power’ with their floral options. Plus-sizes are also available and run from size 3XL to 5XL. So go on, choose your best Gades Lubna journey!
Nusantara Picks
27. Ria Atelier
Popular Indonesian label, Ria Atelier is now exclusively available on Zalora Indonesia, Zalora Malaysia and Zalora Singapore for Raya 2024. Called ‘Bubble Bloom Spring Summer’, the collection boasts a divine collection, comprising of floral applique kebaya tops and tunics, plus high-waisted maxi skirts in sublime pastel shades.
28. Embara
Designs fit for a queen, Embara presents unconventional elegance inspired by Moroccan textiles and Japanese design in its latest collection. Cinched waistlines accentuated with an obi belt create a flattering silhouette, while a long plisse (crinkle crepe) skirt gives a fluid and elongating effect. Feel comfortable and look put-together in an embellished and floral applique kaftan; it’s a game changer!
By Amanda Sura
Amanda is a freelance writer, aspiring businesswoman, and mother of two. She’s a proud Sarawakian who hails from Kuching. Apart from writing, she loves mixing natural body scrubs and foot soaks with her business partner for their small business, Suravont.
Photos are taken from the respective brand’s website and social media pages. For more details and prices, contact the online stores and boutiques. Information such as prices and product availability are correct at time of publishing. Don’t forget to tag us in your Raya snaps at #makchicraya2024 – we’d love to see your outfits.
Selamat Hari Raya, #makchicmumsquad!