The Campaign for Commercial-Free Childhood, an advocacy group that wants to protect children from harmful marketing, has named CTA Digital‘s iPotty as the recipient of this year’s Toys Oppressive and Destructive to Young Children (TOADY) award.
First showcased at CES 2013 in Las Vegas, the 2-In-1 iPotty with Activity Seat for iPad is a gadget that lets toilet-training kids have fun while they answer the call of nature.
“Throughout history, kids have mastered toilet training without touch screens,” said CCFC’s Director, Dr. Susan Linn, in a press release. “The iPotty is a perfect example of marketers trying to create a need where none exists. In fact, the last thing children need is a screen for every single occasion.”
It’s the third consecutive year that voters chose a screen-based toy for infants and toddlers as the TOADY winner. Last year, Fisher-Price’s Apptivity Monkey—a stuffed animal with an iPhone in its belly—took home the prize and the Vinci Touchscreen Mobile Learning Tablet won in 2011.
