The GUESS Kids Spring 2014 advertising campaign showcases barefoot kids that are busy spending their day being playful and free-spirited at the beach on a sunny day. The campaign was guided by GUESS? Inc.’s very own creative director Paul Marciano and photographer Luca Zordan.
In the upcoming collection, girls will be able to don ombre denim tops, or be sweet with baby doll dresses, and you can’t be girly without a trusted ruffled skirt. Denim is the main texture here; a variety of vests, shorts, dresses, skirts and shortfalls ranging from light to dark washes. Also prepared is clean white stripy sandals which provide to be useful for every occasion.
Boys are taking it a step casual with plaid button-down shirts, shorts, denim jeans, and ombre polo shirts. Also to look forward to is GUESS’s logo tee and its classic dark wash denim jeans and if paired with its navy blue canvas sneakers, your son will be the handsomest of them all.
This collection will be available February 2014 onwards.
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Text by Rathika Sheila.
Image Credit: GUESS.
