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Someone once said each day parents make deposits in the memory banks of their children. We’re inclined to agree, which is why we’re inviting mums out there to answer Friso Gold’s call-to-action.

“Be A G.U.T. (‘Growing Up Together’) Mom” is a new campaign that was recently launched in KL as part of Friso Gold’s newly improved milk powder. Celebrity mums Sazzy Falak, Belinda Chee, Putri Azalea Ramli and Low Ngai Yuen were present too, sharing anecdotes, moments and photographs of growing up together with their children over a Q&A session at the event. They were joined by Anja Henze, Marketing Director of Dutch Lady Milk Industries Berhad, and pediatrician Dr. Khoo Phaik Choo.

Friso 3

Friso Gold’s newly improved formulated milk powder, which also sports a fresh look, was launched by Henze during the event. We were told that the formula is fully imported from Holland and it contains Frisoshield – a formulation of important nutrients like GOS, Zinc, vitamin D, B6 and selenium. Every tin of Friso sold comes with a stamp of “Grass to Glass”, a safe and quality milk powder assurance for kids, expectant mums and breastfeeding women.

If you’re interested to pledge your commitment and support the “Be A G.U.T. Mom” movement, you can go to Friso Gold Malaysia’s Facebook to download its profile badge. More information about the brand can be found on its website or by calling the Friso Careline at 1800-88-1647 (Monday – Friday, 8.30am – 4.30pm).